Event Marketing is the association with,
or execution of, an event that allows corporations the unique opportunity
to reach specific target markets.
Event marketing programs can be sport, cultural, charity, corporate
or consumer.
An
event association should be combined with sales promotion and a
media program in order to fully maximize the value from the event.
Event
Marketing can be utilized to build brand and corporate awareness,
to create image association, to sample/display products and services,
and as a hosting opportunity.
